Blogging is a minefield of dos and don’ts. There are literally thousands of bloggers on the interwebs ready to tell you howto find followers, how to write better pieces, how to engage with your readers and on and on and on.
Until recently I was spending up to 4 hours a day ( A DAY!) reading all the advice and all the quotable, inspirational and other motivational articles hoping to learn the secrets to golden numbers worthy of…and that’s where I stopped. Worthy of whom, exactly?
Was I desperately reading all these posts because I wanted to attract more readers? Or more sponsors? Or is it to collaborate more with others? You see this is one mistake that I keep making. I started writing for others not for myself, and definitely not for my readers.
For that I am sorry.
So here’s a complete list of mistakes I make while blogging, and what I’ll try to do instead to stop the madness!
1. Writing for an audience not for my readers. My biggest mistake yet, and one I’ll probably continue making, because I’m human and I keep comparing myself to others and their images of perfect blogging stats. The reasonable part of me insists it’s all relative ( in most case relative to how willing one is to buy followers!) but there’s always going to be the chance that I’ll slip up and compare myself to others. 🤷🏽♀️
2. Making the blog perfect. Hours of making sure pictures are perfect, spacing makes sense, using enough white space and balancing my coloured Saffa self with my more, erm, worldly Saffa part( if that makes any sense?) I’m really trying to keep the balance just right in every post. Language and grammar is my thing and I can beat myself up for hours upon discovering some previously overlooked typo or error. No more. If there’s a mistake I’ll edit after publishing and most of you don’t even seem to notice. It’s not about perfect, but it IS about real.
3. Using crap pics. I’ve been cooling down on this because I refuse to give in and buy some ridiculously expensive camera and stuff for a few pics I could probably source for free at stock pics and so on. So I download the apps and fiddle about more than usual to make sure the pics I use are better every time.
4. Writing short posts. I know some of the blog experts claim that I should be writing posts of 1000+ words regularly. But I think of myself. There’s no way I have the time to read through all that unless it’s a lazy weekend and who has those anymore? So I’ll keep it to just about 1000 thank you very much!
5. Not using a blog calendar. Until recently I was just using my regular calendar, you know, the one on my phone. But then I got confused with all the stuff I have on my phone because Google calendars syncs my work stuff there as well. So I found a nice free calendar at designerblogs.com and printed it. Now I’m more regular and have a monthly overview of what I want to post. The calendar also help me track stats and helps me remember what I’d blogged about in the past.
6. Not collaborating with other bloggers. I was too shy at first. I thought they’d think I was an imposter. But apart from one truly insecure person I haven’t had any turn me down. I read, comment, like and so on on most blogs I read but have my faves, as does everyone. And unlike others I don’t think that your opinion and your blog is less authentic or serious because you choose to go with wordpress.com versus the other thing ( which sounds like a lot of work TBH!🤔). So now I’m guestblogging, having Twitter meetups and the like with other true blue bloggers! Yay, me!
7. Not giving anything back. Until I learned lesson 6 I didn’t feel I had anything to offer. That “imposter syndrome” is a real thing y’all! I was afraid to put myself out there because I didn’t feel like I had anything to offer. However, this has changed because people have been incredibly kind and supportive and have motivated me to contact brands and to offer the world my all. And it’s paid off. I have a few brand collaborations up my sleeve (don’t forget to enter the V 19.69 Italia watch giveaway!) and have met some wonderful real people.
Any of these lessons can be forgotten as we struggle through our journeys but the trick is to keep reminding yourself how far you’ve come. I’ll probably make the same mistakes when confidence is down and self doubt creeps in, but hey, I’m human.
What mistakes do you keep making and how do you self correct? Let me know in the comments.
Until next I blog,